Alongside human rights and sustainability, good animal welfare is a crucial component of both corporate due diligence and ‘ethical fashion’.

Animal welfare issues and business risks can arise within any animal-based supply chain. Animals used by the textiles industry may be subjected to inadequate living conditions and diets, restricted movement, painful mutilations, long term mental stress, poor breeding choices and more.

In today’s world, consumers care about issues like these and therefore how brands value animals. This sentiment was reflected in a recent YouGov poll, commissioned by FOUR PAWS, which found..

1 in 3 shoppers prefer brands who prioritise animal protection.

– YouGov, 2019

To assist brands in overall policy development and on specific issues such as mulesing, FOUR PAWS have developed the following resources:

With increasing consumer concerns about the treatment of animals, it’s no surprise that international guidelines, such as those by the OECD, encourage businesses to investigate the extent to which they could be implicated for animal welfare violations.

Brands can influence the way animals are cared for within their supply chains, by understanding the welfare risks involved, by ensuring traceability and by implementing effective animal protection policies. When taking such steps, companies are proactively showing what they stand for, which practices they want to be identified with and most importantly, their ability to leverage positive change for animals.

Brands need to take responsibility for the welfare of animals within their supply chains.

If brands choose to continue using animal-derived materials, FOUR PAWS encourages the swift development of a robust vision, goals, policy and an implementation plan, all aimed at achieving the highest possible animal welfare standards. The FOUR PAWS policy development guidelines can assist brands in developing these essential animal protection plans.

Right now FOUR PAWS is especially focused on tackling four spotlight issues. These are mulesing in the Australian wool industry, farming and trapping wild animals for fur or exotic leather, as well as live-plucking and force-feeding ducks and geese.

For more information, you can reach us via wearitkind@four-paws.org. Together we can achieve an animal-friendly fashion future!

P.S Did you know that FOUR PAWS Australia is an official representative of the Fur Free Retailer program? If you’re interested in knowing more about how you can join the program and would like your brand to pledge to go fur-free, we’d love to hear from you!