What’s happening?

Animal protection is a critical component of ethical fashion. Fashion owes a huge debt to animals but, unfortunately for our furry, feathered and finned friends, most brands don’t know much about animal welfare in their supply chains. But this is changing…

The Rise of Animal-Friendly Fashion

Animal friendly fashion

It starts with you

Together, people, designers and brands can build the ethical fashion movement, ensure animal protection is a key priority and drive more kindness in fashion! 


Take the Pledge

Why transparency is crucial

Brands are not transparent enough about what goes into their products, nor the standards of animal care within their supply chains. By calling for transparency, brands will better understand their own supply chains and will take responsibility for the animals within them.

Read how transparency helps animals and people

Keen to do more?

Check out our action page