Fashion is looking great and feeling good. Every purchase is a chance to wear your values, and to reward brands for how they care for animals.

Together, let’s make animal protection a fashion priority by wearing it kind.

Why Kind will fix fashion

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Our Vision

A world where all animals are treated with kindness, and animal-friendly fashion is the only kind of fashion.  


Why Kind will fix fashion
#WearitKindStart 2021 with kindness

It is time for fashion to do good and reward ethical brands who care for animals. Let the world know you will #WearitKind in 2021.