Millions of animals are suffering around the world for fashion every year. Many are caged, mutilated and face a brutal death for our clothing choices. But it doesn’t have to be this way!
An animal-free wardrobe is the ultimate in kind and cruelty-free fashion, but making considered decisions is a great step towards achieving a kinder wardrobe. One that celebrates animals, humans and the planet.
Sign the pledge, and commit to:
– No fur
– No exotic leather
– No mulesed wool
– No live-plucked down
– Yes to kind and careful choices
– Yes to feeling great in the clothes you’re in!
By signing the Pledge, you’ll join us in showing those responsible for how our clothes are made that animal protection is important to you.

Keen to know more about how to Wear it Kind? Download the cheat sheet for some helpful tips. And if you’re looking for brands to suit your values, you can find them via our pals at Good On You.
First up, join the kind fashion movement today!